The Brief
For this project, I was tasked with creating a new mailer booklet advertising all the options for a summer camp. The basic requirements were simply to use current photos and brand colors to communicate all the information clearly and effectively. The challenge was the sheer volume of information.
The Solve
I devised a color-coded icon system that is both clear and subtle to help potential campers and their parents know at just a glance whether a camp was right for them.
