The Need
I started Stillwater Studios when I first began doing freelance work in a professional capacity. I found that creating a brand for myself, instead of doing work under my own name, lent a level of credibility and authority.
The Idea
I grew up in - and after college returned to - Fort Lauderdale, Florida. Most of my life was spent on, in, or around the water, be it the ocean, canals, rivers, or lakes. It’s a large part of my identity and a large part of the culture of the city. As such, it felt natural as a founding principle in my own brand.
There’s a pretty common phrase, “Stillwater runs deep.” The idea being that oftentimes water that looks still and safe on the surface is actually moving swiftly and dangerously beneath.
I liked this notion of depth and movement happening at all times just below the surface. Of creativity ready and waiting to break through at any moment to pull you in and deliver something unexpected.
The Solve
This Stillwater Studios was born. The circular logo with the amorphous undercurrent is meant to embody the dynamic and ever-evolving nature of both the ocean and creativity.
This wasn’t the first brand I created, but it’s one that I’m proud of.
