The Brief
This client worked in the agriculture industry, helping farmers to bring their products from ideation to market. They were looking for a way to legitimize their process, so our team was tasked with creating a brand and identity for their process.
The Ideation
The client began with the name, “Launch Pad.” wanting something easy to understand at a glance. Much of their work is done from the field using iPads. So, this was a clear starting point and easy visual.
The Solve
We developed this minimalist logo along with a collection of infographics and a PowerPoint presentation for them to communicate their process with their clients easily.
